Nice to meet you!

I’m Bas

UX/UI Designer currently exploring the world of design systems. Driven by a desire to make a positive impact on society.


web-app design
KWF Collecte
web-app design
logo design (pro-bono)
Bits of Care

Visit my LinkedIn page for a fully updated overview of what I’ve been working on

About me.

I don’t take life too seriously,
but I am dead serious about creating
great digital experiences 🙌
I don’t take life too seriously, but I am dead serious about creating great digital experiences 🙌

I’m a 32 year old designer based in Amsterdam, 2.01m tall and still growing (mentally). I enjoy the dynamic city life but I equally love the calm and quiet of the countryside. Current sports: squash and bouldering (climbing). I’m also a big fan of mixed martial arts (mma), though only as a spectator…

As a kid I loved to draw. Preferably all day long. And I still have that same passion for visual communication today. I love figuring out how to best convey a certain message, both in text and visually. I’m an out-of-the-box thinker, but I also advocate the value of design principles and a solid process.

I get most energy from working on projects with an inspiring vision.

Bas Kroese
Bas climbing on house wall
drawing as a youngster
Bas Kroese
Bas climbing on house wall
drawing as a youngster

The value I bring.

Core qualities

🧠 Left and right brain thinker (analytical + creative)

Helps me design the right thing and design it right.

✏️ Strong visual communicator with a keen eye for detail.

Helps me refine designs in the later stages.

💬 Empathetic and inclined to easily make a connection.

Helps me to get people involved in the UX process.

Tool experience

Figma logo
Sketch logo
Adobe XD logo
InVision logo
Illustrator logo
WordPress logo
HTML logo
CSS logo
Adobe Analytics logo
Google Analytics logo
Google Optimize logo
Google Data Studio logo
Data Studio
Optimizely logo
Hotjar logo
Mouseflow logo
Usertesting logo
Usabilla logo
Mopinion logo
Pen and paper logo
Pen &

What other people say.

In my role at KWF, I had the pleasure of hiring and working alongside Bas in pivotal projects involving the development of multiple websites and the implementation of a CRO program. Bas proved to be an invaluable asset to our team, bringing a depth of knowledge and expertise in UX that is truly exceptional. He demonstrated a mastery in UX design, adeptly crafting both low and high-fidelity designs that showcased not only technical proficiency but a genuine artistry. His eye for detail was evident in every project, resulting in products that were both user-friendly and visually compelling. Bas is a great team player, eager to continue learning and to share his knowledge with the rest of the team and stakeholders.
Bas and I have been working together for years on various internal projects for Digital Power. He is creative in a way that actually adds business value. Bas is good at focusing on larger projects, overseeing the whole and with an eye for detail. This makes him a very pleasant colleague to whom you can completely hand over important tasks. Not only do I greatly appreciate Bas as a sparring partner and expert in the field of UX and UI design, but on a personal level as well, he is involved, interested and simply a nice person.
Bas is a smart and creative designer with a great ability to find and solve design challenges. He is very ambitious and motivated. Very good communicator and team player. I can strongly recommend him for UX and UI roles.
Bas helped us with designs on two separate projects. He excels in both his creative and social skills and we have always experienced the collaboration as very pleasant. The designs and proposals he provides are well thought out, suiting the demand and adjustments are implemented quickly. He has strong theoretical knowledge, is well prepared and asks the right questions. We hope to work together more often in the future.
I had the pleasure of working with Bas on different projects, from digital interactive products to visualisation of more complex models. In all cases, Bas has proven to challenge me and himself to make the right thing. Open to share his thoughts and discuss and explain the choices he made.

Get in touch.

1087DR, Amsterdam, Netherlands

© Bas Kroese 2023 | KVK 75358271 | BTW NL002217827B96 | IBAN NL13TRIO0338555315